THE MICHELIN TRAINING CENTRE
Established for over 25 years, the Michelin Training and Information Centre in Stoke-on-Trent is a leading reference for tyre industry training in the UK and Ireland. It offers a comprehensive portfolio of more than 30 training courses, many with City & Guilds, IML, NTDA, and REACT accreditation, covering all aspects and roles in the tyre industry. These courses range from fitting and technical training for tyre technicians to sales training for site and field-based staff, as well as management training and development courses for managers and business owners.
The fully equipped training centre boasts the latest technologies, including six lecture rooms, an IT suite, on-site car, truck, agricultural and industrial workshops, and mocked-up tyre dealer premises facility. Alternatively, the dedicated training team can deliver tailored training at your site. Training and development of people are essential for the future of every business, which is why Michelin trained more than 1,000 people last year, helping to improve standards in the tyre industry. Well-trained staff can bring increased sales, improved staff retention, and higher levels of job satisfaction, making Michelin Training a smart investment.
The courses are based on years of experience combined with the latest research and equipment associated with tyres and best management practices. By providing the appropriate learning environment and encouraging delegates to bring genuine issues from their work, the aim is for them to leave with an actionable plan that can be implemented in the workplace. This website provides information about the Michelin Training Centre and the courses and services available to your business.