Negotiation Skills

Successful negotiation is not about winning at all costs. It is about understanding needs, exploring options and reaching agreements that create value for all parties involved. This practical and engaging course provides delegates with the skills, strategies and confidence needed to negotiate effectively in a wide range of business situations.

Description

What the course covers

The programme explores the complete negotiation process, including:

  • Understanding what negotiation is and how it differs from selling.
  • Recognising the principles behind successful negotiations.
  • Understanding customer expectations, motivations and buying behaviours.
  • Identifying opportunities and triggers for negotiation.
  • Preparing effectively before entering a negotiation.
  • Building trust and understanding through information exchange.
  • Making proposals that move discussions forward.
  • Trading concessions effectively to create value.
  • Using negotiation tactics and strategies confidently.
  • Managing challenging situations, conflict and objections.
  • Reaching agreement whilst protecting relationships.
  • Reviewing outcomes to improve future negotiations.

What delegates will gain

By the end of the course, delegates will be able to:

  • Explain the purpose and principles of negotiation.
  • Differentiate between selling and negotiating.
  • Prepare thoroughly for negotiation discussions.
  • Identify the underlying needs behind customer proposals.
  • Structure negotiations using a proven nine-stage framework.
  • Make and evaluate proposals more effectively.
  • Trade concessions whilst maintaining control of the negotiation.
  • Apply practical negotiation tactics appropriately.
  • Handle conflict, resistance and challenging conversations.
  • Reach mutually beneficial agreements that support long-term business relationships.

Who should attend?

This course is ideal for:

  • Sales professionals.
  • Account managers.
  • Customer service teams.
  • Purchasing and procurement personnel.
  • Managers and supervisors.
  • Anyone involved in discussions where influencing, agreement and value creation are important.

Accreditations

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